Joseph LaFico
Joseph brings a lifelong love of all things active to the SE family. A shoulder injury while boxing in his college days lead to him picking up a bike to commute to physical therapy and he never looked back. From there its an all-to-familiar tale of Lycra, sweat and long hours of competition in adventure racing and triathlons. While attempting to increase his bike splits for the multi-sport activities he joined his local cycling team and has steadily risen through the ranks to his current racing level as an established Texas Cat 2 cyclist.
Joseph's professional background has always had him working directly with people. After completing his Masters Degree in Social Work at the University of Houston, Joseph worked in Houston’s county hospital with pediatrics, general medicine, and psychiatric divisions. Joseph's enjoyment with working directly with people lead him to explore the world of Sales and Marketing and in 2004 he moved to Austin to a position in the medical field that was sales and marketing specific.
Joseph comes to Source Endurance with a solid background one-to-one consulting and counseling experience as well as many years of direct sales experience. In his role at SE you can expect to see Joseph at local and national events and on the street as an advocate for Source Endurance. (Also, don't miss the opportunity to grab his wheel in a race, he's a good draft!)
Education
BS Psychology, Stephen F. Austin State University
MA Social Work, University of Houston
Certifications
Texas Licensed Master of Social Work